Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Search
Bridging marketing's intention...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Bridging marketing's intentions and consumer perceptions
Bibliographic Details
Main Authors:
Luke, Kachersky
,
Dawn, Lerman
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Consumer perceptions of marketing,Marketing communications,Definition of marketing,Framing,Value exchange
Holdings
Description
Similar Items
Staff View
Similar Items
Some reasonable but uncomfortable questions about social marketing
by: Fiona, Spotswood, et al.
Published: (2012)
Consumer perceptions of mentioned product and brand attributes in magazine advertising
by: Gustav, Puth, et al.
Published: (1999)
Reflections on a decade in social marketing
by: Andrew, McAuley
Published: (2014)
Marketers′ and Consumers′ Concurring Perceptions of Market Structure
by: Leslie, de Chernatony
Published: (1989)
The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach
by: Tichindelean Mihai
Published: (2015-04-01)
×
Loading...