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Some reasonable but uncomforta...
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Some reasonable but uncomfortable questions about social marketing
Bibliographic Details
Main Authors:
Fiona, Spotswood
,
Jeff, French
,
Alan, Tapp
,
Martine, Stead
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Social marketing,Ethics,Social marketing definition,Behaviour change,Exchange,Value
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