Spreading joy: examining the effects of smiling models on consumer joy and attitudes

Bibliographic Details
Main Authors:	Hanna, Berg, Magnus, Söderlund, Annika, Lindström
Format:	text
Language:	eng
Published:	Emerald 2015
Subjects:	Typicality,Advertising and packaging design,Affect transfer,Consumer joy,Emotional contagion,Smile appeal

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