The critical role of marketer ' s information provision in temporal changes of expectations and attitudes

The critical role of marketer ' s information provision in temporal changes of expectations and attitudes

Bibliographic Details
Main Authors: Hong-Youl, Ha, J., Denise John, Joby, John, Nam-Yun, Kim
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Marketing information,Temporal changes,Expectations,Attitudes,Congruency,Sports utility vehicles,Consumers,Consumer behaviour,Road vehicles

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