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The relationship between brand...
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The relationship between brand love and actual brand performance
Bibliographic Details
Main Authors:
Lia, Zarantonello
,
Marcello, Formisano
,
Silvia, Grappi
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Consumer behaviour,Brand love,Scale development,Brand attitude,Actual brand performance,Cross-national research
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Description
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