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Using cultural factors to expl...
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Using cultural factors to explore sport consumption behaviors of ethnic minority groups
Bibliographic Details
Main Authors:
Jae-Pil, Ha
,
Mary, Hums
,
T. Christopher, Greenwell
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Consumer behaviour,USA,Cultural factors,Sports marketing,Ethnic minorities,Sports consumption
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