Professional niche sports sponsorship: an investigation of sponsorship selection criteria

by Greg P, Greenhalgh, T. Christopher, Greenwell
Published 2013

Using cultural factors to explore sport consumption behaviors of ethnic minority groups

by Jae-Pil, Ha, Mary, Hums, T. Christopher, Greenwell
Published 2016

Is violence used to promote Mixed Martial Arts?

by T. Christopher, Greenwell, Dustin, Thorn, Jason, Simmons
Published 2015

A comparative analysis of cultural value orientations for understanding sport fan motivations

by Dongyoo, Han, Daniel F., Mahony, T. Christopher, Greenwell
Published 2016

An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans

by Seungmo, Kim, Damon P. S., Andrew, T. Christopher, Greenwell
Published 2009