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Testing the decoy effect in th...
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Testing the decoy effect in the presence of store brands
Bibliographic Details
Main Authors:
Ricardo, Sellers-Rubio
,
Juan-Luis, Nicolau-Gonzalbez
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Store brands,Promotion,Consumers,Decoy,Framework of sales promotion,Relative preference
Holdings
Description
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