Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies

Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies

Bibliographic Details
Main Authors: Javad, Khazaei Pool, Masood, Khodadadi, Ezat, Amirbakzadeh Kalati
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Performance,Small businesses,Travel agencies,Internal marketing orientation,Balanced scorecard BSC
id 10.1108-IJCTHR-03-2016-0024
recordtype eprints
spelling 10.1108-IJCTHR-03-2016-00242017-08-07 Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies Javad, Khazaei Pool Javad, Khazaei Pool Masood, Khodadadi Masood, Khodadadi Ezat, Amirbakzadeh Kalati Ezat, Amirbakzadeh Kalati Performance,Small businesses,Travel agencies,Internal marketing orientation,Balanced scorecard BSC Emerald 2017-08-07 text text/HTML 10.1108/IJCTHR-03-2016-0024 https://www.emeraldinsight.com/doi/10.1108/IJCTHR-03-2016-0024 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=International+Journal+of+Culture%2C+Tourism+and+Hospitality+Research&rft.volume=11&rft.issue=3&rft.spage=297&rft.epage=308&rft.issn=1750-6182&rft.id=info%3Adoi%2F10.1108%2FIJCTHR-03-2016-0024 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Performance,Small businesses,Travel agencies,Internal marketing orientation,Balanced scorecard BSC
spellingShingle Performance,Small businesses,Travel agencies,Internal marketing orientation,Balanced scorecard BSC
Javad, Khazaei Pool
Masood, Khodadadi
Ezat, Amirbakzadeh Kalati
Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies
description
author2 Javad, Khazaei Pool
author_facet Javad, Khazaei Pool
Javad, Khazaei Pool
Masood, Khodadadi
Ezat, Amirbakzadeh Kalati
format text
author Javad, Khazaei Pool
Masood, Khodadadi
Ezat, Amirbakzadeh Kalati
author_sort Javad, Khazaei Pool
title Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies
title_short Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies
title_full Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies
title_fullStr Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies
title_full_unstemmed Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies
title_sort linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies
publisher Emerald
publishDate 2017
first_indexed 2018-10-12T13:53:32Z
last_indexed 2018-10-12T13:53:32Z
_version_ 1614127995331543040

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