Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies

Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies

Bibliographic Details
Main Authors: Javad, Khazaei Pool, Masood, Khodadadi, Ezat, Amirbakzadeh Kalati
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Performance,Small businesses,Travel agencies,Internal marketing orientation,Balanced scorecard BSC

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