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Exploring effects of hotel cha...
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Exploring effects of hotel chain loyalty program
Bibliographic Details
Main Authors:
Pedro, Pimpão
,
Antónia, Correia
,
João, Duque
,
José, Carlos Zorrinho
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
CRM,Loyalty program,Customer loyalty,Dirichlet model,Repeat purchase behavior
Holdings
Description
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