Integrating consumer characteristics into the stochastic modelling of purchase loyalty

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

Bibliographic Details
Main Authors: Cam, Rungie, Mark, Uncles, Gilles, Laurent
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Behavioural loyalty,Repeat purchase,Brand performance measures,Segmentation,Stochastic models,Generalised Dirichlet model,Brands,Brand loyalty,Consumers

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