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Hotel loyalty programs: how va...
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Hotel loyalty programs: how valuable is valuable enough?
Bibliographic Details
Main Authors:
Lijia, (Karen) Xie
,
Chih-Chien, Chen
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Hospitality industry,Active loyalty,Loyalty programs,Perceived program value
Holdings
Description
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