Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Hotel brand portfolio strategy
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Hotel brand portfolio strategy
Bibliographic Details
Main Authors:
Yao-Chin, Wang
,
Yeasun, Chung
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Brand management,Branding,Performance,Brands,Hotel industry,Portfolio strategy
Holdings
Description
Similar Items
Staff View
Similar Items
Branding Hotel Portfolios
by: John, Connell
Published: (1992)
Brand creation vs acquisition in portfolio expansion strategy
by: Yana, Damoiseau, et al.
Published: (2011)
Perceived brand portfolios: how individual views hamper efficiency
by: Per, Åsberg
Published: (2015)
Development of a scale to measure hotel brand experiences
by: Imran, Khan, et al.
Published: (2017)
Evaluation of co‐branded hotels in the Taiwanese market: the role of brand familiarity and brand fit
by: Yi‐Chin, Lin
Published: (2013)
×
Loading...