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Evaluation of co‐branded hotel...
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Evaluation of co‐branded hotels in the Taiwanese market: the role of brand familiarity and brand fit
Bibliographic Details
Main Author:
Yi‐Chin, Lin
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Co‐branding,Co‐branded hotel,Brand familiarity,Brand fit,Brands,Hotels,Taiwan
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