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Building brand equity in retai...
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Building brand equity in retail banks: the case of Trinidad and Tobago
Bibliographic Details
Main Authors:
Meena, Rambocas
,
Vishnu, M. Kirpalani
,
Errol, Simms
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Brand equity,Customer satisfaction,Bank marketing,Brand affinity,Service experience,Trinidad and Tobago
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