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Brand equity and customer beha...
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Brand equity and customer behavioral intentions: a mediated moderated model
Bibliographic Details
Main Authors:
Meena, Rambocas
,
Vishnu M., Kirpalani
,
Errol, Simms
Format:
text
Language:
eng
Published:
Emerald
2018
Subjects:
Brand equity,Customer satisfaction,Mediation,Brand,Moderation,Customer behavioural intentions
Holdings
Description
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