Consumer emotional brand attachment with social media brands and social media brand equity

Bibliographic Details
Main Authors:	Abhishek, Dwivedi, Lester W., Johnson, Dean Charles, Wilkie, Luciana, De Araujo-Gil
Format:	text
Language:	eng
Published:	Emerald
Subjects:	Emotional brand attachment,Consumer satisfaction,Brand credibility,Consumer-based brand equity,Social media brands

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