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Antecedents and outcomes of br...
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Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities
Bibliographic Details
Main Authors:
Cristela Maia, Bairrada
,
Filipe, Coelho
,
Arnaldo, Coelho
Format:
text
Language:
eng
Published:
Emerald
2018
Subjects:
Brand management,Branding,Brand loyalty
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Description
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