Attenuating double jeopardy of negative country of origin effects and latecomer brand

Attenuating double jeopardy of negative country of origin effects and latecomer brand

Bibliographic Details
Main Authors: Hamin, Hamin, Chris, Baumann, Rosalie, L. Tung
Format: text
Language:eng
Published: Emerald 2014
Subjects:
Ethnocentrism,Emerging markets,Country of origin,Choice-based conjoint analysis,Latecomer brands,Willingness to purchase emerging car brands

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