Social media usage, electronic word of mouth and purchase-decision involvement

Social media usage, electronic word of mouth and purchase-decision involvement

Bibliographic Details
Main Authors: Shantanu, Prasad, Ishwar C., Gupta, Navindra K., Totala
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Trust,Social media,Electronic word of mouth,Internet marketing,Purchase-decision involvement

Similar Items