Assessing the ethnocentric tendencies of different age‐cohorts in an emerging market

by Madhurima, Deb, Himadri, Roy Chaudhuri
Published 2012

Impact of firm ' s reputation and ethnocentrism on attitude towards foreign products

by Madhurima, Deb, Himadri Roy, Chaudhuri
Published 2014

Understanding the interrelationship between regional differences and material aspiration in the context of Indian diversity: Results of an exploratory study

by Himadri, Roy Chaudhuri, A.K., Haldar
Published 2005

Market-mediated authenticity in culturally themed culinary space

by Nilanjana, Sinha, Himadri, Roy Chaudhuri, Jie G., Fowler, Sitanath, Mazumdar
Published 2018