Relationships among customer loyalty programs, service quality, relationship quality and loyalty

Relationships among customer loyalty programs, service quality, relationship quality and loyalty

Bibliographic Details
Main Authors: Wei‐Ming, Ou, Chia‐Mei, Shih, Chin‐Yuan, Chen, Kuo‐Chang, Wang
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Customer loyalty program,Loyalty,Relationship commitment,Relationship quality,Taiwan,Consumer behaviour,Consumer loyalty

Similar Items