Wei‐Ming, O., Chia‐Mei, S., Chin‐Yuan, C., & Kuo‐Chang, W. (2011). Relationships among customer loyalty programs, service quality, relationship quality and loyalty. Emerald.
Chicago Style CitationWei‐Ming, Ou, Shih Chia‐Mei, Chen Chin‐Yuan, and Wang Kuo‐Chang. Relationships Among Customer Loyalty Programs, Service Quality, Relationship Quality and Loyalty. Emerald, 2011.
MLA CitationWei‐Ming, Ou, Shih Chia‐Mei, Chen Chin‐Yuan, and Wang Kuo‐Chang. Relationships Among Customer Loyalty Programs, Service Quality, Relationship Quality and Loyalty. Emerald, 2011.
Warning: These citations may not always be 100% accurate.