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Consumer attitudes toward phar...
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Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising
Bibliographic Details
Main Authors:
Mathew, Joseph
,
Deborah F., Spake
,
Zachary, Finney
Format:
text
Language:
eng
Published:
Emerald
2008
Subjects:
Pharmaceutical products,Advertising effectiveness,Consumer behaviour,Demographics
Holdings
Description
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