Product type and word of mouth: a dyadic perspective

Product type and word of mouth: a dyadic perspective

Bibliographic Details
Main Authors: Cheng‐Hsi, Fang, Tom M.Y., Lin, Fangyi, Liu, Yu, Hsiang Lin
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Taiwan,Consumer behaviour,Consumer goods,Services marketing,Word of mouth,Product type,Buzz,Perceived risk,Referral
id 10.1108-17505931111187802
recordtype eprints
spelling 10.1108-175059311111878022011-06-07 Product type and word of mouth: a dyadic perspective Cheng‐Hsi, Fang Cheng‐Hsi, Fang Tom M.Y., Lin Tom M.Y., Lin Fangyi, Liu Fangyi, Liu Yu, Hsiang Lin Yu, Hsiang Lin Taiwan,Consumer behaviour,Consumer goods,Services marketing,Word of mouth,Product type,Buzz,Perceived risk,Referral Emerald 2011-06-07 text text/HTML 10.1108/17505931111187802 https://www.emeraldinsight.com/doi/10.1108/17505931111187802 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Research+in+Interactive+Marketing&rft.volume=5&rft.issue=2%2F3&rft.spage=189&rft.epage=202&rft.issn=2040-7122&rft.id=info%3Adoi%2F10.1108%2F17505931111187802 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Taiwan,Consumer behaviour,Consumer goods,Services marketing,Word of mouth,Product type,Buzz,Perceived risk,Referral
spellingShingle Taiwan,Consumer behaviour,Consumer goods,Services marketing,Word of mouth,Product type,Buzz,Perceived risk,Referral
Cheng‐Hsi, Fang
Tom M.Y., Lin
Fangyi, Liu
Yu, Hsiang Lin
Product type and word of mouth: a dyadic perspective
description
author2 Cheng‐Hsi, Fang
author_facet Cheng‐Hsi, Fang
Cheng‐Hsi, Fang
Tom M.Y., Lin
Fangyi, Liu
Yu, Hsiang Lin
format text
author Cheng‐Hsi, Fang
Tom M.Y., Lin
Fangyi, Liu
Yu, Hsiang Lin
author_sort Cheng‐Hsi, Fang
title Product type and word of mouth: a dyadic perspective
title_short Product type and word of mouth: a dyadic perspective
title_full Product type and word of mouth: a dyadic perspective
title_fullStr Product type and word of mouth: a dyadic perspective
title_full_unstemmed Product type and word of mouth: a dyadic perspective
title_sort product type and word of mouth: a dyadic perspective
publisher Emerald
publishDate 2011
first_indexed 2018-10-11T19:08:56Z
last_indexed 2018-10-11T19:08:56Z
_version_ 1614057241486295040

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