Developing a decision model for brand naming using Delphi method and analytic hierarchy process

Developing a decision model for brand naming using Delphi method and analytic hierarchy process

Bibliographic Details
Main Authors: Pi‐Fang, Hsu, Fang‐Lei, Lin
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Decision making,Modelling,Brand names,Delphi method,Decision model,Analytic hierarchy process,Modified Delphi method,Taiwan
Description
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