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Developing a decision model fo...
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Developing a decision model for brand naming using Delphi method and analytic hierarchy process
Bibliographic Details
Main Authors:
Pi‐Fang, Hsu
,
Fang‐Lei, Lin
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Decision making,Modelling,Brand names,Delphi method,Decision model,Analytic hierarchy process,Modified Delphi method,Taiwan
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Description
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