Boonghee, Y. (2009). Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity. Emerald.
Chicago Style CitationBoonghee, Yoo. Cross‐national Invariance of the Effect of Personal Collectivistic Orientation On Brand Loyalty and Equity. Emerald, 2009.
MLA CitationBoonghee, Yoo. Cross‐national Invariance of the Effect of Personal Collectivistic Orientation On Brand Loyalty and Equity. Emerald, 2009.
Warning: These citations may not always be 100% accurate.