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The effects of single‐message...
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The effects of single‐message single‐source mixed word‐of‐mouth on product attitude and purchase intention
Bibliographic Details
Main Authors:
Ho, Lai Ying
,
Cindy M.Y., Chung
Format:
text
Language:
eng
Published:
Emerald
2007
Subjects:
Information,Product management,Attitudes,Purchasing power
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Description
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