APA Citation

Rajesh, C. (2012). Consumers' utilization of reference prices: The moderating role of involvement. Emerald.

Chicago Style Citation

Rajesh, Chandrashekaran. Consumers' Utilization of Reference Prices: The Moderating Role of Involvement. Emerald, 2012.

MLA Citation

Rajesh, Chandrashekaran. Consumers' Utilization of Reference Prices: The Moderating Role of Involvement. Emerald, 2012.

Warning: These citations may not always be 100% accurate.