Will you care when you pay more? The negative side of targeted promotions
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| Format: | text |
| Language: | eng |
| Published: |
Emerald
2007
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| Subjects: |
| id |
10.1108-10610420710834931 |
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| recordtype |
eprints |
| spelling |
10.1108-106104207108349312007-11-06 Will you care when you pay more? The negative side of targeted promotions Dungchun, Tsai Dungchun, Tsai Hsiao‐Ching, Lee Hsiao‐Ching, Lee Promotional methods,Customer profiling,Customer behaviour,Prices Emerald 2007-11-06 text text/HTML 10.1108/10610420710834931 https://www.emeraldinsight.com/doi/10.1108/10610420710834931 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=16&rft.issue=7&rft.spage=481&rft.epage=491&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2F10610420710834931 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Promotional methods,Customer profiling,Customer behaviour,Prices |
| spellingShingle |
Promotional methods,Customer profiling,Customer behaviour,Prices Dungchun, Tsai Hsiao‐Ching, Lee Will you care when you pay more? The negative side of targeted promotions |
| description |
|
| author2 |
Dungchun, Tsai |
| author_facet |
Dungchun, Tsai Dungchun, Tsai Hsiao‐Ching, Lee |
| format |
text |
| author |
Dungchun, Tsai Hsiao‐Ching, Lee |
| author_sort |
Dungchun, Tsai |
| title |
Will you care when you pay more? The negative side of targeted promotions |
| title_short |
Will you care when you pay more? The negative side of targeted promotions |
| title_full |
Will you care when you pay more? The negative side of targeted promotions |
| title_fullStr |
Will you care when you pay more? The negative side of targeted promotions |
| title_full_unstemmed |
Will you care when you pay more? The negative side of targeted promotions |
| title_sort |
will you care when you pay more? the negative side of targeted promotions |
| publisher |
Emerald |
| publishDate |
2007 |
| first_indexed |
2018-10-11T13:44:34Z |
| last_indexed |
2018-10-11T13:44:34Z |
| _version_ |
1614036834080260096 |