APA Citation

Dungchun, T., & Hsiao‐Ching, L. (2007). Will you care when you pay more? The negative side of targeted promotions. Emerald.

Chicago Style Citation

Dungchun, Tsai, and Lee Hsiao‐Ching. Will You Care When You Pay More? The Negative Side of Targeted Promotions. Emerald, 2007.

MLA Citation

Dungchun, Tsai, and Lee Hsiao‐Ching. Will You Care When You Pay More? The Negative Side of Targeted Promotions. Emerald, 2007.

Warning: These citations may not always be 100% accurate.