Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level

Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level

Bibliographic Details
Main Authors: Simon, Kwok, Mark, Uncles
Format: text
Language:eng
Published: Emerald 2005
Subjects:
Consumers,Sales,Promotional methods,Ethnic groups,National cultures
id 10.1108-10610420510601049
recordtype eprints
spelling 10.1108-106104205106010492005-05-01 Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level Simon, Kwok Simon, Kwok Mark, Uncles Mark, Uncles Consumers,Sales,Promotional methods,Ethnic groups,National cultures Emerald 2005-05-01 text text/HTML 10.1108/10610420510601049 https://www.emeraldinsight.com/doi/10.1108/10610420510601049 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=14&rft.issue=3&rft.spage=170&rft.epage=186&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2F10610420510601049 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Consumers,Sales,Promotional methods,Ethnic groups,National cultures
spellingShingle Consumers,Sales,Promotional methods,Ethnic groups,National cultures
Simon, Kwok
Mark, Uncles
Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level
description
author2 Simon, Kwok
author_facet Simon, Kwok
Simon, Kwok
Mark, Uncles
format text
author Simon, Kwok
Mark, Uncles
author_sort Simon, Kwok
title Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level
title_short Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level
title_full Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level
title_fullStr Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level
title_full_unstemmed Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level
title_sort sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level
publisher Emerald
publishDate 2005
first_indexed 2018-10-11T13:43:06Z
last_indexed 2018-10-11T13:43:06Z
_version_ 1614036741593759744

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