Author Search Results

1

Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level

Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level

by Simon, Kwok, Mark, Uncles
Published 2005

Other Authors: “...Simon, Kwok...”

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2

Brand preferences and brand choices among urban Chinese consumers

by Simon, Kwok, Mark, Uncles, Yimin, Huang
Published 2006

Other Authors: “...Simon, Kwok...”

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