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A note on the effect of brand...
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A note on the effect of brand image on sales
Bibliographic Details
Main Authors:
Berk, Ataman
,
Burç, Ülengin
Format:
text
Language:
eng
Published:
Emerald
2003
Subjects:
Econometrics,Brand image,Tracking,Sales turnover,Sales forecasting,Consumer behaviour
Holdings
Description
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