Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test

Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test

Bibliographic Details
Main Authors: Carsten, Baumgarth, Lars, Binckebanck
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Brand equity,B‐to‐B branding,Sales force behaviour and personality,Conceptual framework,Brands,Sales force

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