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An integrated framework for cu...
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An integrated framework for customer value and customer‐relationship‐management performance: a customer‐based perspective from China
Bibliographic Details
Main Authors:
Yonggui, Wang
,
Hing, Po Lo
,
Renyong, Chi
,
Yongheng, Yang
Format:
text
Language:
eng
Published:
Emerald
2004
Subjects:
Customer retention,Relationship marketing,Customer satisfaction,Brand loyalty,Behaviour,China
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