Are consultants blowing smoke? An empirical test of the impact of menu layout on item sales

Are consultants blowing smoke? An empirical test of the impact of menu layout on item sales

Bibliographic Details
Main Authors:	Clark S., Kincaid, David L., Corsun
Format:	text
Language:	eng
Published:	Emerald 2003
Subjects:	Consumer behaviour,Restaurants,Selection,Sales methods

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