Loyalty marketing and loyalty cards: a study of the Italian market
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| Format: | text |
| Language: | eng |
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Emerald
2010
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| Subjects: |
| id |
10.1108-09590551011027131 |
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| recordtype |
eprints |
| spelling |
10.1108-095905510110271312010-03-16 Loyalty marketing and loyalty cards: a study of the Italian market Elena, Cedrola Elena, Cedrola Sabrina, Memmo Sabrina, Memmo Italy,Loyalty schemes,Consumer behaviour Emerald 2010-03-16 text text/HTML 10.1108/09590551011027131 https://www.emeraldinsight.com/doi/10.1108/09590551011027131 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=International+Journal+of+Retail+%26+Distribution+Management&rft.volume=38&rft.issue=3&rft.spage=205&rft.epage=225&rft.issn=0959-0552&rft.id=info%3Adoi%2F10.1108%2F09590551011027131 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Italy,Loyalty schemes,Consumer behaviour |
| spellingShingle |
Italy,Loyalty schemes,Consumer behaviour Elena, Cedrola Sabrina, Memmo Loyalty marketing and loyalty cards: a study of the Italian market |
| description |
|
| author2 |
Elena, Cedrola |
| author_facet |
Elena, Cedrola Elena, Cedrola Sabrina, Memmo |
| format |
text |
| author |
Elena, Cedrola Sabrina, Memmo |
| author_sort |
Elena, Cedrola |
| title |
Loyalty marketing and loyalty cards: a study of the Italian market |
| title_short |
Loyalty marketing and loyalty cards: a study of the Italian market |
| title_full |
Loyalty marketing and loyalty cards: a study of the Italian market |
| title_fullStr |
Loyalty marketing and loyalty cards: a study of the Italian market |
| title_full_unstemmed |
Loyalty marketing and loyalty cards: a study of the Italian market |
| title_sort |
loyalty marketing and loyalty cards: a study of the italian market |
| publisher |
Emerald |
| publishDate |
2010 |
| first_indexed |
2018-10-11T12:00:03Z |
| last_indexed |
2018-10-11T12:00:03Z |
| _version_ |
1614030258656247808 |