Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Advertising appeals used by se...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Advertising appeals used by services marketers: a comparison between Hong Kong and the United States
Bibliographic Details
Main Author:
Louisa, Ha
Format:
text
Language:
eng
Published:
Emerald
1998
Subjects:
Advertising,Hong Kong,International marketing,Marketing strategy,Services marketing,USA
Holdings
Description
Similar Items
Staff View
Similar Items
Attitudes toward church advertising in Hong Kong
by: Alan K.M., Au
Published: (2000)
Advertising by Banks in Hong Kong: A Content Analysis
by: Dan‐lin, Hsu, et al.
Published: (1988)
Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers
by: Ronnie, Chu Ting Cheung
Published: (2006)
Strategic Marketing Practices: A Comparative Study of the Hong Kong Banking Industry
by: Ricky, Chan Yee‐kwong
Published: (1992)
Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea
by: Young, Sook Moon, et al.
Published: (2005)
×
Loading...