APA Citation

Louisa, H. (1998). Advertising appeals used by services marketers: A comparison between Hong Kong and the United States. Emerald.

Chicago Style Citation

Louisa, Ha. Advertising Appeals Used By Services Marketers: A Comparison between Hong Kong and the United States. Emerald, 1998.

MLA Citation

Louisa, Ha. Advertising Appeals Used By Services Marketers: A Comparison between Hong Kong and the United States. Emerald, 1998.

Warning: These citations may not always be 100% accurate.