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The effectiveness of environme...
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The effectiveness of environmental claims for services advertising
Bibliographic Details
Main Authors:
Ricky Y.K., Chan
,
T.K.P., Leung
,
Y.H., Wong
Format:
text
Language:
eng
Published:
Emerald
2006
Subjects:
Services,Advertising,Environmental studies,Brand image,Corporate image,China
Holdings
Description
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