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Estimating the value of corpor...
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Estimating the value of corporate co‐branding synergies
Bibliographic Details
Main Authors:
Wei‐Lun, Chang
,
Kuan‐Chi, Chang
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Brands,Corporate branding,Strategic alliances,Co‐branding value,Brand alliance
Holdings
Description
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