Do country‐of‐manufacture and country‐of‐design matter to industrial brand equity?

Do country‐of‐manufacture and country‐of‐design matter to industrial brand equity?

Bibliographic Details
Main Authors: Yi‐Min, Chen, Yi‐Fan, Su
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Country‐of‐manufacture,Country‐of‐design,Industrial brand equity,Single cue,Multiple cues,Brand equity,Country‐of‐origin,Corporate branding,Taiwan

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