Gerontrographics: a scientific approach to analysing and targeting the mature market

Gerontrographics: a scientific approach to analysing and targeting the mature market

Bibliographic Details
Main Author: George P., Moschis
Format: text
Language:eng
Published: Emerald 1993
Subjects:
Age groups,Consumers,Market segmentation,Marketing strategy,Older consumers
id 10.1108-07363769310041983
recordtype eprints
spelling 10.1108-073637693100419831993-03-01 Gerontrographics: a scientific approach to analysing and targeting the mature market George P., Moschis George P., Moschis Age groups,Consumers,Market segmentation,Marketing strategy,Older consumers Emerald 1993-03-01 text text/HTML 10.1108/07363769310041983 https://www.emeraldinsight.com/doi/10.1108/07363769310041983 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Consumer+Marketing&rft.volume=10&rft.issue=3&rft.spage=43&rft.epage=53&rft.issn=0736-3761&rft.id=info%3Adoi%2F10.1108%2F07363769310041983 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Age groups,Consumers,Market segmentation,Marketing strategy,Older consumers
spellingShingle Age groups,Consumers,Market segmentation,Marketing strategy,Older consumers
George P., Moschis
Gerontrographics: a scientific approach to analysing and targeting the mature market
description
author2 George P., Moschis
author_facet George P., Moschis
George P., Moschis
format text
author George P., Moschis
author_sort George P., Moschis
title Gerontrographics: a scientific approach to analysing and targeting the mature market
title_short Gerontrographics: a scientific approach to analysing and targeting the mature market
title_full Gerontrographics: a scientific approach to analysing and targeting the mature market
title_fullStr Gerontrographics: a scientific approach to analysing and targeting the mature market
title_full_unstemmed Gerontrographics: a scientific approach to analysing and targeting the mature market
title_sort gerontrographics: a scientific approach to analysing and targeting the mature market
publisher Emerald
publishDate 1993
first_indexed 2018-10-11T09:02:41Z
last_indexed 2018-10-11T09:02:41Z
_version_ 1614019100184412160

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