Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Search
Marketing pharmaceutical and c...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Marketing pharmaceutical and cosmetic products to the mature market
Bibliographic Details
Main Authors:
George, P. Moschis
,
Leah, Bovell
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Segmentation,Gerontographics,Marketing strategies,Mature market,Older consumers,Pharmaceuticals
Holdings
Description
Similar Items
Staff View
Similar Items
Mature consumers' selection of apparel and footwear brands and department stores
by: George P., Moschis, et al.
Published: (2011)
Gerontrographics: a scientific approach to analysing and targeting the mature market
by: George P., Moschis
Published: (1993)
Using gerontographics to explain consumer behaviour in later life: evidence from a Thai study
by: Thuckavadee, Sthienrapapayut, et al.
Published: (2018)
Gerontographics: a Scientific Approach to Analyzing and Targeting the Mature Market
by: George P., Moschis
Published: (1992)
Patronage motives of mature consumers in the selection of food and grocery stores
by: George, Moschis, et al.
Published: (2004)
×
Loading...