APA Citation

Blanca, G. G., Ana, G. A., & Jesús, G. C. (2006). The role of loyalty programs in behavioral and affective loyalty. Emerald.

Chicago Style Citation

Blanca, García Gómez, Gutiérrez Arranz Ana, and Gutiérrez Cillán Jesús. The Role of Loyalty Programs in Behavioral and Affective Loyalty. Emerald, 2006.

MLA Citation

Blanca, García Gómez, Gutiérrez Arranz Ana, and Gutiérrez Cillán Jesús. The Role of Loyalty Programs in Behavioral and Affective Loyalty. Emerald, 2006.

Warning: These citations may not always be 100% accurate.