Word of mouth: measuring the power of individual messages
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Emerald
2012
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10.1108-03090561211189310 |
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10.1108-030905612111893102012-02-10 Word of mouth: measuring the power of individual messages Jillian C., Sweeney Jillian C., Sweeney Geoffrey N., Soutar Geoffrey N., Soutar Tim, Mazzarol Tim, Mazzarol Word of mouth,Measurement,Valence,Emotion,Cognition Emerald 2012-02-10 text text/HTML 10.1108/03090561211189310 https://www.emeraldinsight.com/doi/10.1108/03090561211189310 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=46&rft.issue=1%2F2&rft.spage=237&rft.epage=257&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2F03090561211189310 eng Emerald All rights reserved. |
repository_type |
Digital Repository |
institution_category |
Foreign Institution |
institution |
Emerald |
building |
Emerald Repository |
collection |
Online Access |
language |
eng |
topic |
Word of mouth,Measurement,Valence,Emotion,Cognition |
spellingShingle |
Word of mouth,Measurement,Valence,Emotion,Cognition Jillian C., Sweeney Geoffrey N., Soutar Tim, Mazzarol Word of mouth: measuring the power of individual messages |
description |
|
author2 |
Jillian C., Sweeney |
author_facet |
Jillian C., Sweeney Jillian C., Sweeney Geoffrey N., Soutar Tim, Mazzarol |
format |
text |
author |
Jillian C., Sweeney Geoffrey N., Soutar Tim, Mazzarol |
author_sort |
Jillian C., Sweeney |
title |
Word of mouth: measuring the power of individual messages |
title_short |
Word of mouth: measuring the power of individual messages |
title_full |
Word of mouth: measuring the power of individual messages |
title_fullStr |
Word of mouth: measuring the power of individual messages |
title_full_unstemmed |
Word of mouth: measuring the power of individual messages |
title_sort |
word of mouth: measuring the power of individual messages |
publisher |
Emerald |
publishDate |
2012 |
first_indexed |
2018-10-11T08:02:10Z |
last_indexed |
2018-10-11T08:02:10Z |
_version_ |
1614015292228239360 |