Word of mouth: measuring the power of individual messages
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| Format: | text |
| Language: | eng |
| Published: |
Emerald
2012
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| Subjects: |
| id |
10.1108-03090561211189310 |
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| recordtype |
eprints |
| spelling |
10.1108-030905612111893102012-02-10 Word of mouth: measuring the power of individual messages Jillian C., Sweeney Jillian C., Sweeney Geoffrey N., Soutar Geoffrey N., Soutar Tim, Mazzarol Tim, Mazzarol Word of mouth,Measurement,Valence,Emotion,Cognition Emerald 2012-02-10 text text/HTML 10.1108/03090561211189310 https://www.emeraldinsight.com/doi/10.1108/03090561211189310 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=46&rft.issue=1%2F2&rft.spage=237&rft.epage=257&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2F03090561211189310 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Word of mouth,Measurement,Valence,Emotion,Cognition |
| spellingShingle |
Word of mouth,Measurement,Valence,Emotion,Cognition Jillian C., Sweeney Geoffrey N., Soutar Tim, Mazzarol Word of mouth: measuring the power of individual messages |
| description |
|
| author2 |
Jillian C., Sweeney |
| author_facet |
Jillian C., Sweeney Jillian C., Sweeney Geoffrey N., Soutar Tim, Mazzarol |
| format |
text |
| author |
Jillian C., Sweeney Geoffrey N., Soutar Tim, Mazzarol |
| author_sort |
Jillian C., Sweeney |
| title |
Word of mouth: measuring the power of individual messages |
| title_short |
Word of mouth: measuring the power of individual messages |
| title_full |
Word of mouth: measuring the power of individual messages |
| title_fullStr |
Word of mouth: measuring the power of individual messages |
| title_full_unstemmed |
Word of mouth: measuring the power of individual messages |
| title_sort |
word of mouth: measuring the power of individual messages |
| publisher |
Emerald |
| publishDate |
2012 |
| first_indexed |
2018-10-11T08:02:10Z |
| last_indexed |
2018-10-11T08:02:10Z |
| _version_ |
1614015292228239360 |