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Consumer‐based brand equity in...
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Consumer‐based brand equity in banking industry
Bibliographic Details
Main Authors:
Musa, Pinar
,
Tulay, Girard
,
Zeliha, Eser
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Turkey,Banks,Brands,Consumer behaviour,Brand equity,Banking industry,Globalization
Holdings
Description
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